Legal

Privacy Policy

Effective September 15, 2026

This Privacy Policy explains how Sought After Labs, LLC (“Sought After Labs,” “we,” “us,” or “our”) handles information in connection with soughtafterlabs.com and Chips & Checks, our poker tournament and league management software (collectively, the “Services”).

Information we collect

Depending on how you use the Services, we may collect:

How we use information

We use information to:

SMS and mobile information

Chips & Checks may send transactional SMS messages, including one-time sign-in codes, when requested by a user. Message frequency varies based on sign-in activity. Message and data rates may apply.

We do not sell mobile phone numbers, SMS opt-in data, or messaging consent. We do not share this information with third parties or affiliates for their marketing or promotional purposes. We may provide mobile information to service providers that help us deliver and secure the requested messages, subject to appropriate confidentiality and use restrictions.

How we disclose information

We may disclose information:

The mobile information and messaging-consent limitations above apply regardless of this section: SMS opt-in data and consent are not sold or shared for third-party or affiliate marketing.

Cookies and similar technologies

The Services may use cookies, local storage, or similar technologies that are necessary for sign-in, security, session continuity, preferences, and basic operation. We do not use the public Sought After Labs landing page to collect payment information.

Data retention

We retain information for as long as reasonably necessary to provide the Services, maintain legitimate business and security records, resolve disputes, and meet legal obligations. Retention periods vary according to the type of information and why it is needed.

Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

Your choices

You may contact us to ask about, correct, or request deletion of personal information, subject to applicable law and necessary recordkeeping. You may reply STOP to opt out of SMS messages and HELP for help. Opting out of authentication texts may prevent delivery of a requested sign-in code.

Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version here and revise the effective date when changes are made.

Contact us

Questions or requests about this Privacy Policy may be sent to contact@soughtafterlabs.com.